Rose Women’s Foundation
Rose Women’s Foundation is a non-profit dedicated to helping women in Kenya by teaching them entrepreneurial skills. The second Allie (my kind friend & the co-founder of Rose) told me about her idea to move to Kenya, I volunteered to give her all the design support she would need. Since then Rose has grown in size and affluence; We proudly support 700 women and children, and we have been in Forbes and on Fox.
TLDR;
2018 - now • Brand identity • Website building • Campaign design • Newsletter design
BRAND IDENTITY CREATION
Since Rose Women’s Foundation is a non-profit dedicated to helping women in Kenya, I wanted to highlight femininity and the feeling of something home made in their branding.
01
WEBSITE DEVELOPMENT
I work directly with Allie, the executive director and founder, to collaborate and manage the website. I decided to use Squarespace to make it easy for me to teach her how to use the CMS so she could make change to the copy herself.
02
CAMPAIGN MARKETING DESIGN
Allie wanted to do a campaign called “Roses to Kenya” over valentine’s day that allowed people all over the world to send pictures of roses to Rose’s website. I advised that we blast all our channels with a design that all linked back to the website. The campaign was a success, driving several new donors and a ton of traffic on the website.